Why Should I Invest in Real Estate in Lawrence KS?

Are you wondering where your next real estate investment destination? You may be asking - why should I invest in real estate in Lawrence, KS? A vibrant college town in Northeast Kansas - Lawrence offers a unique blend of steady growth, a thriving community, and a dynamic rental market. The population of Lawrence continues to outpace the state and national average, creating a higher demand for high-quality housing and a prime opportunity for investors like you.

Do you need help getting started? Look no further than Realtor Jackie Giroux, your local real estate expert. With her in-depth knowledge of the Lawrence market - having lived here for more than 20 years - and a proven track record of success, Jackie can guide you through every step of the investment process, helping you find the perfect property to build your real estate portfolio.



Is Lawrence KS a Good Place to Invest in Real Estate?

Is Lawrence, KS the right place for you to realize your real estate investment goals? The answer might surprise you. This charming college town boasts a dynamic and growing population that consistently surpasses the national average and provides ample opportunities for real estate investment. A surge in residents translates to a flourishing housing market, ripe with opportunity for smart investors.

We know that navigating the intricacies of any real estate market can be complicated and the knowledge provided by a local expert can help. Realtor Jackie Giroux, is an experienced realtor with an intimate understanding of Lawrence's landscape and is ready to be your trusted guide. Jackie Giroux possesses the knowledge and experience to help you uncover the perfect property to kickstart or expand your investment portfolio, ensuring your success in the thriving Lawrence real estate market.

Here are factors you want to consider when you decide where to invest in real estate:

  • Location, Location, Location

  • Property Values in the Area

  • Purpose of Your Investment

  • Potential Rental and Sales Profits

  • Indirect Investment Opportunities

  • Real Estate Market Trends

Top 3 Reasons to Invest in Real Estate in Lawrence KS

Lawrence, KS checks all the boxes for a smart real estate investment. Potential investors will benefit from a steady stream of college students that fuels a demand for rental properties. The city's population keeps expanding at a rate above the national average, which means that more families are looking for homes to rent or purchase and this surge in residents translates to a growing housing market, primed for investors seeking strong returns.

1. Growing Population

A growing population like Lawrence's translates to a higher demand for housing - whether that be rentals or homes for sale. The increased demand creates a favorable environment for real estate investors, and often leads to rising property values and strong rental markets. With more people moving in, investors can expect their properties to appreciate in value and attract a wider pool of tenants, boosting their rental income potential. The growing population is due to a few factors:

  • Retirement Destination - Lawrence is an idyllic community that has become a destination for retirees in Kansas who want to move away from larger and busier cities like Topeka and Kansas City without leaving the Sunflower State. 

  • College Students Who Stay - The University of Kansas brings many young men and women to the Lawrence area for four years - and many decide to make the city their home after graduation. A portion of students each year decide to start their careers in Lawrence, commute to the Topeka and Kansas City area, or work remotely.

2. Growing Housing Market

A growing housing market in Lawrence is a direct product of an expanding population and presents a golden opportunity for real estate investors. This upward trend often leads to rising property values, allowing investors to build equity over time. Additionally, a surge in demand for housing units can translate to higher rental income, maximizing returns on investment, and attracting potential investors seeking a steady income stream. Investors who hope to buy and sell properties in the Lawrence area will find competitive mortgage rates, homes that sell above list price, quality properties in great neighborhoods, and more. Realtor Jackie Giroux can help you find the right properties in the right neighborhoods.

3. College Student Rental Opportunities

Lawrence boasts a thriving college town atmosphere, fueled by a steady influx of college students at the University of Kansas. This translates to a high and consistent demand for high-quality rental properties, particularly near the university campus. For real estate investors, this creates a unique opportunity to invest in properties that are likely to experience consistent tenant demand throughout the year, with student leases typically lasting a full academic year. Traditional rental properties in the Lawrence area represent a 3% cash-on-cash return on investment and rental properties that are geared toward Airbnb rentals provide a 5% cash-on-cash return.



Are you looking for a real estate investment with exceptional potential? Look no further than Lawrence, KS. This dynamic college town offers a perfect storm for investors: a growing population exceeding national averages, a flourishing housing market, and a consistent demand for rentals fueled by the university student body. If you want to know why you should invest in real estate in Lawrence, KS - Realtor Jackie Giroux can help.

Contact Jackie Giroux to help you find great investment properties in the Lawrence area!